LANCASTER COUNTY ESTATE PLANNING COUNCIL

"A Road Less Traveled: The Emotional
and Technical Aspects of Succession
Planning"

The Psychology of Financial Planning: Revisiting our engagement with our clients.

Today more than ever, Advisors are finding themselves fielding issues which go beyond traditional planning with clients. Come and learn how Advisors are expanding their skill sets, in order to address their clients’ psychological and emotional aspects of wealth and financial behavior.

In recent years the financial planning and investment industry has been turning its attention towards clients in a fiduciary capacity vs. transactional commissioned advice.

This fundamental change is beneficial to the relationship for both advisors and clients. But as with any change, this new approach to relationships demanded advisors to obtain greater information from clients which they may have not been trained.

This new skill is imperative in working with business owners and families who are part of the generational wealth transfer currently taking place.

Four learning objectives:
1. Learn how the industry and financial planning is changing to address the Psychology of Money
2. Learn how implementing a new approach toward client engagement can lead to quicker and deeper confections with clients.
3. Understand how society has suppressed open and honest communication around money and emotions, and how to address this issue.
4. Learn the common obstacles which face business owners as they transition their businesses and estates.

WITH SPECIAL GUEST SPEAKER

Brian D. Brogan, MS, CMT, CEPA, WFAA
Vice President and Fellow at Hawthorn Institute for Family Success
Brian Brogan is a Vice President with Hawthorn, PNC Family Wealth®, a business dedicated to serving the needs of individuals and families with investable assets in excess of $20 million. Brian is an experienced financial services professional who understands the psychology behind wealth and money and uses that understanding to help families and individuals manage and understand their wealth.
Long before he joined the professional world, Brian was an entrepreneur. When he was nineteen, Brian encouraged his mother to open the first US franchise of The Soapberry Shop. After his mother passed away, Brian ran the shop with his two brothers and learned firsthand how to manage a successful family business, lessons he has used throughout his life and career.
Prior to beginning his over 20-year career in the financial services industry, Brian received a Master’s in Clinical Psychology from Chestnut Hill College in Philadelphia and worked in the psychiatric field as a psychotherapist and hospital administrator for dual-diagnosis patients.
After transitioning out of that field, he began working as a financial services professional, beginning at Morgan Stanley Dean Witter. Brian has held many different roles in financial services, from institutional analyst and money manager to founder of The Brogan Group Investment Advisors, LLC., which consulted with top tier investment firms and created investment portfolios for high-net-worth families, investment advisors, and money managers.
Throughout his career, Brian’s training in behavioral health and finance have allowed him to blend the qualitative factors of psychological principals with the quantitative data gleaned from technical financial research into the innovative field of behavioral finance.
Brian’s deep understanding of behavioral finance enables him to stand at the crossroads of money and psychology to help business owners, family business enterprises, family offices, and families with multi-generational family wealth to manage their wealth. It also helps him understand the complex family dynamics that arise from wealth and how emotions affect decision-making regarding money.
Most recently, Brian has led the Family Business Initiative at Saint Joseph's University, where he brought thought leadership to families seeking to model the most successful families.